Coversandall.com - SEM Specialist

This person will be responsible for growing the business through Affiliate Marketing & online partnerships via CPL, CPM, CPC, CPA & Tenancy deals.

In this ROI-focused role, you will identify and develop opportunities , driving aggressive, profitable growth.

The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role.

Key Responsibilities:

- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- Planning (identifying the right channel, budgeting, targeting, timing)

- Effectively managing meta channels to drive cost effective ROI.

- Measure and report performance of all Affiliate digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Proven track record building Affiliate Performance Marketing strategy from scratch.

Skills/Competencies:

- Experience in Digital marketing

- Experience in content marketing, affiliate channels

- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms.

- Strong orientation towards data gathering, problem solving, experimenting and iterating with the results, to arrive at the right solution.

- Prior experience in E-commerce/internet startup is a must.

- Customer centric and problem-solving mindset.