Covered by SAGE - Manager/Head - Marketing

Renegade Insurance is a US-based modern, tech-enabled P&C insurance agency that turns agents into super-agents by leveraging cutting-edge technology and best-in-class expertise across the agency value chain. We are working globally across 4 nations. We are backed by notable Silicon Valley giants such as NFX & Tectonic Capital along with the founders of Acorns, Thumbtack, Betterment, Udemy, and Tinder.

We look at certain traits across all hires, regardless of role or team. First, signals that a candidate will thrive in our culture, where we embrace feedback, default to trust and count on sustained high performance. Second, we expect all employees to commit to our mission-focused approach to our work.

As Digital Marketing Manager, the incumbent will be responsible for developing, driving and implementing channel marketing strategies and promotional campaigns for Agency channel partners. Developing and overseeing the marketing plan for Agency Channel Partners (AA, AAP, AM) and employees.

As a Digital Marketing Manager, your work will involve:

1. Strategic Planning and Implementation: Lead and drive development, implementation, and tracking of business development/marketing plans. Create and present the annual marketing plan and strategy

2. Brand: Define the brand, responsible for brand growth with appropriate marketing with promotions, web, communication, content, social media, partnerships, design, UI, influencer marketing, other related aspects

3. Budgeting/Revenue: Interact with leaders to define the brand marketing budget, and be responsible for its effective utilization. Manage the marketing budget ROI of the firm and its effective utilization.

4. Business Expansion: Launch New Products or Services. Generate new opportunities to grow the business. Aid creating an agent module & marketing it.

5. Tracking and Reporting: Generate monthly marketing reports with achievements covering online, offline marketing & initiatives, 30-60-90 days plan for events + effective execution, results, & lead brand calendar

6. Digital Marketing: Responsible for defining the online presence & marketing strategies for the organization

7. Data Analytics: Define data analytics approach & mindset for the business & activate necessary actions for business growth. Analyze the customer patterns for higher returns.

8. Third-party management: Define & drive any appropriate third-party / agency relationships for brand & business growth.

What we look for in you:

1. 3-8 years of experience working in a similar role, managing 360-degree digital marketing campaigns including search, social, email, ORM, video, mobile etc.

2. Technical Skills: Digital Marketing; Sales & Marketing Strategic Planning; Branding; Data Analytics; Big Data; Storytelling & Story making; Customer Centricity; UX & UI; AI & ML; Product Management

3. General Skills: Collaborative Leadership & Team Management; Partnership Management; Strategic Thinking; Combination of Analytical and Creative Thinking; Teamwork; Good Communication; Learning; Vision; Agility; Market Insight & Research; Data & Design Genius; Great Content Curator

4. Proven record of using digital analytics platforms like Google Analytics to analyze digital data & draw business-ready insights from the same

5. Experience in managing lead generation campaigns using digital channels. Ability to work with agency partners to deliver on high-quality lead

6. Experience in creating management level reports, presentations & doing presentations as & when required.

7. Passion to do whatever it takes to solve complex problems, build scalable processes

8. Excellent oral and written English skills

9. Comfort working in high growth, constantly changing environment

Saalry offered: 15-30LPA