Course5 - Content Marketing Role

Job opening for Content Marketing role - Course5 Intelligence Pvt. Ltd.

Overview: 

We enable organizations to make the most effective strategic and tactical moves relating to their customers, markets, and competition at the rapid pace that the digital business world demands. Founded in 2000, our business areas include Market Intelligence, Big Data Analytics, Digital Transformation, Artificial Intelligence, and Analytics. Rapid advances in Artificial Intelligence and Machine Learning technology have enabled us to create disruptive technologies and accelerators under our Course5 Intelligence suites that combine analytics, digital, and research solutions to provide significant and long-term value to our clients. More information can be found at www.course5i.com

JOB ROLE:

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

- Management of all creative resources including designers, writers, and other agency personnel

- Integration of content programs with brand campaigns to drive brand to demand.

- Executive presentations on the program approaches and results will be required.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: 

- 5+ years of experience.

- BA/BS/PG or equivalent working experience

- Experience creating content for the web and growing a social audience.

- Skilled in press-release and article writing for Search Engine Optimization (SEO), Web Content Writing, WordPress, etc. content management system, Social Media Optimization (SMO) content management, and Blogging. Knowledge of driving communication strategies in the international markets (US, UK,APAC)

- Editorial mindset that seeks to understand what audiences consume and ho to create it

- Ability to analyze and present content and social performance

- Experience with wordpress, Google analytics, Slideshare, and the top social channels

- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales