Country Head - FMCG & Beverages

The role requires intensive planning, developing, maintaining, and improving for Sales strategies and Distribution Expansion of allocated Regional Market/ country to make organization profitable.

The position will drive operations to influence market growth and exceed the financial objectives of the Organization.

Education: Preferred master's degree in business administration, finance, Marketing, or closely related field which will provide knowledge of the principles, practices, and administration of FMCG business.

Experience: 15+ years or the strong experience of operations, business development, sales & related area.

Location: Tanzania/South Africa/Mozambique stationed in these cities Dar Es Salaam/Johannesburg/Beira respectively

Key Responsibilities:

1. Leadership Role:

- The very first role of the Country Head is to provide leadership over the sales department.

- The Country Head oversees developing weekly/monthly/annual and seasonal sales targets for the export department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department's performance against targets.

- Using his expertise and experience, the Country Head also manages the departmental calendar about trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities.

- In his leadership capacity, the Country Head introduces new brands and categories to the regional markets by leading the sales team in product launches.

- In this capacity, the Country Head is tasked with establishing and overseeing the adoption of departmental vision and values, which form part of the work culture. He also plays a mentorship role to key positions within the sales department, assisting in the execution of duties upon request, honing their professional skills, and readying them for occupation of his position in his absence or retirement.

2. Strategy:

- The Country Head also plays a major strategic role in the concerned department. He is tasked with implementing sales strategies that further the department's agenda and drives enhanced revenue generation for the business.

- The Country Head delivers an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the department's goals as well as the overall goals of the business.

- The Country Head, along with the senior management, creates and implements sales action plans that incorporate key actions that work to set KPI's for the business.

3. Analytics:

- The Country Head utilizes analytics tools and works with the analytics team in undertaking detailed analyses of sales performance for the purpose of reporting sales strategy successes, weaknesses, and opportunities to senior sales management.

- Through his various research and analyses, the Country Head identifies areas of improvement in sales strategies and with a view to establishing actionable insights for the improving of sales and business profits.

- He also monitors and observes the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.

4. Productivity and Financials:

- Ensure the smooth flow of information that is to be used for strategic business decisions by Sales Manager/RSM/SO ensuring that the financial/Sales data/information provided is factually correct.

- Discounts, Distributor ROI, Cost/Expense Control Measures, FIFO, Distributor/Depot Sales tracking & strategic use of such data, Hub & Spoke Implementation (where required), Tracking of Distributor ROI (Viability) on a regular basis.

- Develop operating procedures, Optimize Staffing requirements, Manage productivity and motivation for Sales Team.

- Support successful execution of Grow Core and Add More.

- Handle assigned CFA/Distributor and be a business driver.

5. Collaboration:

- The position of Country Head is also highly collaborative and, as such, the Country Head teams up with other departments to support and drive sales and conversion.

- In this collaboration, he also monitors the development of the business's product from its conceptualization through to its testing and launch and, therefore, carefully understands the product whose sales he is supposed to spearhead, making it easy to tailor unique strategies around that product.

- The Country Head also works closely with the analytics department in processing relevant data and information, translating it into actionable strategies that drive sales and lead to the achievement of targets. He similarly partners with the senior sales management for administrative purposes, for example, the development of plans, strategies, structure, budget, vision, and establishment of goals for the department.

6. Knowledge/Relationships/Opportunity:

- The Country Head is also tasked with managing key relationships on behalf of the business.

- The Country Head builds strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars and hosting events, hosting sales events for the business's product, playing an active role in industry organizations and so forth.

- These efforts establish the business as a market and thought leader and open avenues for identification of potential opportunities for sales and revenue generation.

- In this capacity, the Country Head also conducts regular and consistent research on the latest market best practices and trends to constantly keep the business at par or even ahead of other players and driving greater sales resulting from the securing a greater market share.

Competencies:

- Business Acumen (general Sales, marketing, and Distribution expertise)

- Demonstrated leadership ability, confidence, and executive presence.

- Analytical Ability

- Culturally Sensitive / Manage Diversity

- Ethics & Integrity

- Managing change, adaptability and dealing with uncertainty

- Negotiation Skills

- Problem Solving & Decision Making

- Results Driven/Detail Oriented

- Self-driven

- Team Player/Team Building

- Established understanding of FMCG operations (Sales/Marketing/Production)

- Strong skill set in prioritizing, strategizing, and delivering results withminimum supervision.

- Candidates only from FMCG/Beverages apply.

At least 4- 5 years of work experience in the African regions mentioned above

7977140849