Country Brand Manager - Healthcare

Description :

- Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

- Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)

- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

- Forecast brand performance and track progress towards target

- Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads

- Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

- Train Field Force on product positioning and prioritization

- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes