Corporate Marketing Manager - FMCG

Company Profile: our clients who are a very large, leading, professionally managed Global Fortune-500 MNC Consumer organisation having a strong rural focus - World leaders & amongst the best in their field. Our clients offer excellent salary/perks & career growth prospects.

USPs of our client:

1. Opportunity to work for a professionally managed Global Fortune-500 MNC organisation having footprint in over 40 countries (Global Turnover exceeds $2billion, Indian turnover over Rs.1500 crores);

2. Credentials:

- Ranks amongst Forbes' list of the world's most innovative companies

- CEO ranked amongst Harvard Business Review’s world's 100 best-performing CEOs

- Selected as '100 Best Corporate Citizens'

- Voted as 'Company of the Year' by Forbes magazine

- Ranked amongst 'World's Ten Most Influential Companies' by Businessweek

3. The organisation has extremely progressive HR practices, is equal opportunity employer, has a flat-structure, provides definitive & well-chalked out career growth paths & job-rotation across functions;

4. The organisation offers extremely conducive work ambience, international exposure and independence to perform

Job Profile: The position is based at Mumbai & reports to Head-Corporate Marketing.

- Develop the corporate reputation strategy for organisation

- Identify, evaluate and engage with external research agencies to lead insight generation

- Drive organisational alignment of strategy.

- Develop the Annual brand plan and lead execution.

- Interface with the rest of the Corporate Affairs teams to lead execution of strategy

- Support organizational functions in executing their tasks on reputation

- Co-ordinate efforts across platforms – Mass Media, on-ground, Online and Digital.

- Evolve the brand assessment process by developing or identifying assessment tools.

- Develop the Online & digital strategy for the brand and engage with agencies to lead implementation

- Engage with Media agencies and houses to develop media properties that will help brand development

- Communicate the brand values and promise through creative communication leveraging, Print, TV, Online etc. Lead development of medium specific communication.

- Interface with corporate affairs team from other regions to draw in important learning on reputation and suitably leverage them in India to drive promotions and reputation programs

Candidate Profile: MBAs from premier/good institutes with 4-8 years of Post MBA experience in a reputed MNC and with at-least 2-3 years in a Corporate Marketing role or handling a Mid-sized to large brand. Exposure in Digital Marketing, Media, Advertising, brand management concepts & processes is desirable.

Interested professionals may mail their CV clearly giving in subject "REF:CMM-Mumbai".

Prakash Kewalramani
B.Tech (IIT-Delhi); MBA (IIM-Ahmedabad)
Impact HR Services Pvt.Ltd.
Mumbai-400052