Corporate Head - Sales & Marketing - Hospital/Healthcare

Corporate Head - Sales & Marketing

Looking for a 15+ years at least 05 years in a Lead role. We need candidates from healthcare services/ hospital industry only

Location - Mumbai

Qualification - MBA

- Work in collaboration with department directors, key physicians, Hospital Management and determine hospital's collateral needs and manages development of content.

- Create standardize marketing practices and procedures and specific advertising and PR plans to achieve organisational goals and objectives.

- Handle marketing related activities for all the Units of the group.

- Plan marketing projects and manage external marketing partners and vendors.

- Increase organisational awareness through marketing initiatives.

- To explore newer geographical area new markets, for customer target for hospital.

- Analyse data & estimate demand for services, identify potential markets and devise plans to deliver the appropriate message to target audience.

- Manage the organization's involvement in strategic community organizations and events; serves on boards of key community organizations.

- Develops and directs implementation of strategic marketing and communication plans for internal and external target audiences.

- Responsible for editorial direction, design, production and distribution of all organization publications.

- Stays thoroughly informed about all clinical services available throughout the healthcare industry and coordinate all external communication initiatives, media developments, an advertising campaigns, as per hospital requirement.

- Proactively manages content on hospital web site.

- Analyse and monitor potential business opportunities and competitive market information.

- Digital Marketing: Enhance reach out to target customers / patients / caregivers, using relevant platforms.

- Public Relations: Leverage public relations platforms / forums to build and protect the reputation.

- Design and Deliver optimal pricing, marketing schemes, promotions to grow the business.

- Market Intelligence.

- Marketing Analytics: Ensure availability of robust, data based information for decision making.

- Tie -up with insurance companies, large multi-location accounts.

- Weekly / Monthly detailed report of the activity should be submitted to the management.

- Manage Sales force effectiveness.