Corporate Communication Role - Hospitality

Functional Experience:

- Should have experience in managing corporate communication for an IPO.

- Have Experience in all areas of Marketing, PR & Communication.

- Have very good experience in working closely with Media.

- Should have good connects with FICCI, ASSOCHAM, PII etc.

- Have experience in driving Corp Messaging strategy across various channels.

- Have experience in Developing & Implementing Localized Marketing communications Programs.

- Have experience in increasing Brand Awareness using ATL/BTL activities.

- Have experience in working with Sales teams on various campaigns to drive leads.

- Have strong understanding of brand development and multichannel marketing concepts.

Key Responsibilities:

- Identification of achievable Marketing and Brand Objective and strategy to reach the same.

- Development of Brand Positioning and Brand Architecture. Evolving and driving the Marketing & strategic brand vision.

- ATL-BTL functions, Yearly Marketing Budgeting, Media Planning & Buying, Branding, Advertising, Promotions, Events & Exhibitions, Public relations, Market Research, Product Launch, Direct Marketing, Digital Media Marketing & other communication activities.

- Development of brochures, catalogues Press Ads, website, digital & social media, radio spot, ad films etc.

- Extensive experience in internal communication & PR; been the advisor to management for external and internal communication including press meets, media interviews, press releases, image management, relationship with journalists etc.

- Major online/web based marketing initiatives.

- Comprehensive Advertising budget determination along with the marketing and communication strategy for the year.

- Brand Management Frameworks: Responsible for the overall coordination and review of long-term policies & strategies.

- Campaign Management: Marketing Management and coordination of corporate marketing and branding initiatives including the development of campaign plans; coordination of the campaign development process; briefing of campaigns to Creative, Social Media & PR Agencies.

- Chief facilitator for all Corporate and branding collaterals viz. Corporate Ads and Films, Brand Ambassadors, Media Buying and Planning, Annual Reports, Product Ads and Social Media plans.