Coromandel International - Brand Manager

Brand Manager -

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Work with various marketing people working on brand initiatives

- Support creative development to motivate the target audience to "take action"

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Multi Channel Digital Marketing

- Strategize and implement multi channel marketing activations, engagement and brand awareness

- Set up and monitor Email/SMS/WhatsApp/Browser & App Push Notifications campaigns for different digital touchpoints and consumer journeys for lead nurturing and conversion

- Create contextual and high quality creatives for different channels and consumer segments

- Develop and execute strategies to build the 1st party email marketing list

Agency Management

- Manage the media agency and the digital creative agency ecosystem

- Ensure objective setting and performance regularly

- Manage reports, data analysis with all external stakeholders/agencies