CoreCard Software - Assistant/Manager - Marketing

Company Overview

Core Card Software is a product company, to provide financial service organizations with the best card management applications to help them compete both locally and globally. Core Card Software, a leading provider of card management systems. The Core Card software solution provides the market's most feature-rich platform for processing and managing accounts receivables and a full range of card products including prepaid/stored-value, fleet, credit, debit, commercial, government, healthcare and private-label cards.

Position : Assistant/Manager Marketing

- Core Card is looking for a dynamic, highly motivated Marketing Manager.

- Specialties : Marketing Communications (includes internal & external), Consumer and Trade PR, Social & Digital Media, Alliances, Events & Promotions, Branding & Customer Service.

Key Duties and Responsibilities :

- Brand building on social media. Maintaining company social media assets Facebook, Twitter accounts etc.

- Communicating new launches, features etc. through social media tools.

- Executing all the plans related to social media marketing.

- Sound understanding of PR. Creating monthly, quarterly & annual PR plans.

- Ability to write press releases and liaison with agencies as well media to get coverage for the organization.

- Create and build client relationships.

- Should be an avid Online Social Networker.

- Events & Promotions: Manage all key events, promotions, press conferences, press meets/road shows/stage shows.

- Excellent knowledge of social, print and broadcast media.

- Creation, development and implementation of end-to-end digital acquisition strategies using social media and mobile app marketing principles

- Work cross-functionally across the business and agencies where required to deliver integrated programs driving customer acquisition and breadth outreach.

- Partner with cross-functional marketing and sales teams to develop and deploy effective marketing campaigns in a timely manner while setting measurable campaign goals.

- Leverage data to develop new messaging strategies and continually optimize campaign performance.

- Provide business requirements to technical teams to construct more compelling and dynamic messaging.

- Share program insights and recommendations throughout the organization and key stakeholders.

- Responsible for making social media creatives & website updation with help of an artist/designer.

Minimum Qualifications :

- MBA in Marketing with total 5-6 years of experience and 2-3 years in Digital marketing.

- Strong analytic skills and experience with metrics-driven decision-making.

- Experience in digital and multi-channel customer acquisition in an e-commerce environment.

- Strong verbal and written communication skills

- Proven digital marketing track record in a fast-growing business.

- Open to feedback and enjoys working in a fast-paced, constantly iterating environment.

- Collaborative and consensus-driven approach; strong team player

- Requires some travel.

Location : Navi Mumbai (Work from office)