Cora HealthCare - Digital/Performance Marketing Manager - MICA/ISB/SP Jain

We are an early stage startup in social commerce. We are a tight knit team who hustles and achieves 2x of what we set out to. We believe in giving onus and ownership to each team member to push and achieve their best. Experiment, measure and learn is the only mantra here. We are backed by marquee angel investors in our pre-seed round.

"Cora Health is a Marketplace for Nutrition and health foods that leverages guidance and recommendations from a trusted online community to suggest the best-suited products for an individual. Our vision is to simplify the wellness journey of millions of Indians looking to improve their health through suitable health foods. Both founders are ex-Flipkart folks with deep passion for health and wellness & consumer tech and backed by senior industry leaders."

Roles and Responsibilities:

- Own the customer journey - Both Acquisition, Retention and Loyalty completely

- Work on complete funnel optimisation - Top to bottom of the funnel

- Devise strategies to garner traffic with SEO, Taboola/Outbrain

- Work on solving for new avenues of monetisation for the company

- Work with Performance Marketing agencies to implement funnel optimisation and improve the key metrics of CAC, ROAS and Conversion%

- Work with internal stakeholders to move the metrics

- Work with the brand team to understand the personas and all means to engage with them

Understanding of tools:

- Deep rooted understanding of all formats of campaigns on Google and Facebook - Smart Shopping, Discovery, Display and catalog campaigns

- Strong understanding of building multiple audience types - Custom Intent, Affinity on Google and Multiple audiences on Facebook and Instagram

- Understanding of Clevertap, Moengage and other user retention tools

- Understanding of Hotjar/heat map tools and be able to draw insights thereon

Past Experience:

- MBA with 4+ years of experience in Performance Marketing and Customer Acquisition roles (Preferred: Digital Marketing Majors from MICA, ISB, SPJain)

- Past experience in a consumer facing company or in Google managing Consumer brands preferred, Ecommerce is a bonus

What do you get:

A chance to be a part of the core team of a hypergrowth funded startup in the sector of Ecommerce, Healthcare and D2C brands and work with the founders directly.