JD:
Creating slogans, catchphrases, messages and jingles. Also composing product information text for graphics advertising, as well as voice over scripts for Audio Visuals.
Preferable experience with Newspapers, Magazines, Websites, OAP, Ad Agencies (Print / Radio / TV). Background in Sales, Marketing, providing content for product catalogues is an added advantage.
Typical work activities may include:
- liaising with merchandizers and interpreting their briefs
- developing creative ideas and concepts, often in partnership with the Producers
- presenting ideas to Show Hosts, Producers and APs
- familiarising themselves with Naaptol products and services, the target audience and their competitors' activities
- writing clear, concise, persuasive, original copy
- proofreading copy to check spelling and grammar
- amending, revising or redeveloping product content and show content in response to feedback from the Producer or Merchandizer
- overseeing campaigns through the production stage to completion
- working on several shows at once, sometimes under pressure and often to tight deadlines
- keeping up to date with popular culture and trends
- monitoring the effectiveness of the shows
Strong written and spoken command over Hindi and English is a must.
Years of experience - 3-6 yrs.
Salary Range: 5-7 LPA
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