Copy Writer - Digital

- Copywriter is expected to have a strong understanding of the English language, impeccable grammar and marketing communication.

- Copywriters must understand the client's brief; the concept determines the style and character of the ad. The role involves being part of a team within which he/she will be expected to take ownership of projects, throughout the creative and production cycles. Experience in writing for social media and blogs is a must!

Roles & Responsibilities:

- Familiarizing themselves with the brands, product, target audience and competitor activities in the market

- Writing copy for social media posts, paid media, blogs, video scripts and edms

- Understanding clients' briefs and giving them a creative twist

- Brainstorming and experimenting with different ideas/ copy styles to come up with fresh content

- Developing social media calendars, blog calendars, content pillars and campaign strategy

- Revising or redeveloping posts or campaigns in response to feedback from clients or from the internal creative team

- Writing various copy options which may be presented to the client as a storyboard

- Proofreading and carrying out quality checks