COO - Offline Business Operations - Franchise Stores

Requirement :

- 15+ years of offline channel management/leadership experience across modern trade/general trade/franchise stores and EBOs/MBOs preferably in Home appliances/Kitchen & Dining/Furniture categories.

- Must have exposure of setting up distribution channels from grounds up for mid-premium/premium brands under Home appliances/Kitchen & Dining/Furniture categories.

- Must have the heft to crack deals profitably and with ease with most of the leading modern trade retail chains in the lifestyle categories like Home Appliances/Kitchen & Dining/Furniture.

- Should have led large teams to effectively manage channel partners across India

- Experience of ideating, launching and scaling franchisee owned/franchisee operated (FOFO) stores is preferred.

- Should have led strategic BTL campaigns to drive demand in offline touch points with measurement of impact

- Should have identified and managed service network pan India through inhouse/outsourced team

What will he/she bring to the table?

Innovative Mindset:

- The foundation of a successful startup is creating a service that addresses unmet needs in innovative ways.

- This requires a Cxo to think creatively and be open to exploring new ideas and solutions.

- Market Understanding and Segmentation:

A CXO must deeply understand the market they intend to enter. This includes being able to segment the market effectively, identify the most promising segment (the "beachhead market"), and tailor their service to meet the specific needs of this segment .

Service Development Discipline:

- Follow a disciplined approach to service development, such as the 24 steps outlined by Aulet in the Disciplined.

Entrepreneurship book :

- Ensure that the process is methodical and driven by customer needs rather than assumptions.

- Has the discipline in refining the service to better fit the market

Effective Team Formation:

- Recognizing that entrepreneurship is not a solo endeavor is crucial.

- Ability to form a well-rounded founding teams with complementary skills and shared vision.

- Ability to hire A Players. Sources, selects, and sells A Players to join a company.

Execution Skills:

- Execution involves turning an idea into a marketable service and deploying it successfully to the target market.

- This competency is vital for navigating the operational challenges of running a startup, from service development to marketing and sales .

Adaptability and Resilience:

- Has the resilience to face these challenges head-on and the adaptability to pivot when necessary, learning from failures and persistently moving forward towards their goals .

Business Modelling and Forecasting:

- To ensure the idea's financial health and viability.

- Ability to develop viable business models that allows the service business to generate revenue and scale.

- Ability to use quantitative analysis to make informed decisions, particularly in understanding market size and growth potential.