Conversion Rate Optimization Role - Analytics Firm

CRO Role - For Analytics Firm

Job Description:

Responsibilities:

- Manage Conversion Rate Optimization engagements, working closely with client sponsors

- Ensure project success and account growth

- Facilitate solutioning of problems in the A/B Testing space with thought leadership and hands-on involvement

- Advance the thinking on marketplace and competitive insights, working with Vertical Leads and Customer Success Leads to manage and evolve our proposition

Basic Qualifications:

- 5 years of relevant work experience in A/B Testing domain for US-based B2C businesses

- Played a client-facing role in driving A/B Tests, Targeting and Personalization projects

- Demonstrated subject matter expertise in conversion rate optimization, customer journey optimization, & content personalization

- Experience with deep-dive analysis, hypothesis building, implementation of A/B/n and MVT tests, ability to interpret results, and provide recommendations

- Deep understanding of online onsite metrics (bounces, conversion rate, etc.)

- Expert level understanding of the Adobe Target platform with extensive hands-on experience

- Demonstrated experience of running tens of experiments on a weekly basis with ability to prioritize the experimentation backlog

Good To Have:

- Advanced degree (e.g. MBA/MS in Analytics or MIS)

- Experience with multiple AB testing platform like Adobe Target, Optimizely/Episerver, Maxymiser, Google Optimize, etc.

- Knowledge of Tag Management Platforms like Adobe Launch & Analytics platforms like Adobe Analytics

- Excellent communicator with experience in facilitation across all levels; skilled at addressing both large and small audiences across multiple leadership levels and functions

- Ability to communicate technical concepts to a non-technical audience (verbal and written) in English; able to produce and finalize complex documents in English

Experience: 5 to 7 Years

Skills Required:

Demonstrated subject matter expertise in conversion rate optimization, customer journey optimization, & content personalization. Experience with deep-dive analysis, hypothesis building, implementation of A/B/ MVT tests, ability to interpret results, and provide recommendations