Job Description:
- Take ownership for revenue and demand generation. Plan, manage and execute effective marketing campaigns.
- Manage all aspects of lead generation efforts and achieve marketing lead targets
- Manage all aspects of marketing automation and social media efforts to acquire new customers and nurture existing customers
- Identify digital marketing trends and key opportunities for innovation online
- Be responsible for website
- Hire and build the team from the ground up. Be responsible for recruiting, mentoring, leading, and retaining a high-quality marketing automation and lead generation team.
Desired Skills:
- Will be responsible for the strategic direction of the marketing automation efforts of the company
- Must have experience in SaaS or software industry
- Must have experience and growth marketing
- Must be entrepreneurial and be able to work in a startup environment
- Must have at least 10 years of marketing experience. An MBA in Marketing is preferred.
- Have experience managing a marketing team of 8 - 10 people
- Responsible for all lead generation/demand generation - Must have had experience generating at least 500 B2B leads a month
- Be extremely familiar with marketing automation (Hubspot preferred) and demand generation
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