Content Writer - Technology Products/Energy Industry

- My cient is a venture funded enterprise SaaS company that uses the latest in data acquisition technology and AI to revolutionize infrastructure asset lifecycle management. We have created a first of a kind asset intelligence platform built around the concept of a - Digital Twin, with capability to build potentially unlimited sets of applications that drive productivity improvements, cost reduction and ROI improvement for our Solar Energy and Infrastructure customers.

- We are currently looking for a dynamic candidate to lead our marketing function with an aspiration to build a global brand and massive demand generation traction (5-10X YOY growth) using best in class B2B marketing initiatives & capabilities. We have offices in the US and India, with another office opening up in Abu Dhabi.

The candidate must be comfortable with relocating to Abu Dhabi for this opportunity.

Exp : 8-12 Years

ROLES AND RESPONSIBILITIES:

- Produce well-researched content for publication online

- Organize writing schedule to complete drafts of content or finished projects within deadlines

- Follow B2B content best practices

- Become familiar with the organization to inspire ideas and content

- Communicate and cooperate with the writing team, including the Associate Director, editors, and web publisher

- Follow the marketing calendar, collaborating with other members of the marketing team to ensure timely delivery of materials

- Develop related content for multiple platforms, product descriptions, videos, and blogs, white papers, eBooks, et cetera and repurpose existing content.

- Monitor and analyze key performance indicators (KPIs) to offer suggestions for improvement

- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of all content

- Candidate will be responsible for content creation on the blog / resources section which could include articles, whitepapers, case studies and video content for dissemination on industry media, linkedin

- The target audience is senior executives in the solar/ energy industry globally with a focus on US/Europe/ South east Asia. The role will report into VP marketing.

- Preparation of content calendar aligned with sales objectives and focus

- Familiarity with SEO practices is a must

QUALIFICATION OF CONTENT WRITER:

- Prior experience in writing for technology products / energy industry will be a plus

- Impeccable grasp of the English language, including idioms and current trends in slang and expressions

- Ability to work independently with little or no daily supervision

- Strong interpersonal skills and willingness to communicate with clients, marketing team, and management

- Ability to work on multiple projects with different objectives simultaneously

- Strict adherence to the branding and editorial style guides of our policies for publication

- Good time management skills, including prioritizing, scheduling, and adapting as necessary

- Proficiency Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint, and WordPress

- Quickly become familiar with requirements and our brand messaging and solutions (as well as our competitors)

- Already writes in a fresh, crisp style without overuse of outdated verbiage, jargon and passive sentences.

- Experience writing long- and short-format content, as well as content for different stages of the buying funnel

SKILLS & REQUIREMENTS:

- Positive attitude and willingness to learn and collaborate with the SenseHawk global team

- Degree in English or journalism and speaks and writes proficiently in English

- 4-6 years as a content writer preferably for sales and marketing

- Ability to provide a portfolio of clips and complete a writing evaluation

- Proficient in Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint and WordPress

- Ability to learn our solutions quickly

- Ability to write based upon our brand image and editorial style

- Experience writing for SEO

- Can take feedback and revise copy to desired results with no more than three rounds of revisions