Research Associate at Antal International Network
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Content Writer - Technology Products/Energy Industry (8-12 yrs)
- My cient is a venture funded enterprise SaaS company that uses the latest in data acquisition technology and AI to revolutionize infrastructure asset lifecycle management. We have created a first of a kind asset intelligence platform built around the concept of a - Digital Twin, with capability to build potentially unlimited sets of applications that drive productivity improvements, cost reduction and ROI improvement for our Solar Energy and Infrastructure customers.
- We are currently looking for a dynamic candidate to lead our marketing function with an aspiration to build a global brand and massive demand generation traction (5-10X YOY growth) using best in class B2B marketing initiatives & capabilities. We have offices in the US and India, with another office opening up in Abu Dhabi.
The candidate must be comfortable with relocating to Abu Dhabi for this opportunity.
Exp : 8-12 Years
ROLES AND RESPONSIBILITIES:
- Produce well-researched content for publication online
- Organize writing schedule to complete drafts of content or finished projects within deadlines
- Follow B2B content best practices
- Become familiar with the organization to inspire ideas and content
- Communicate and cooperate with the writing team, including the Associate Director, editors, and web publisher
- Follow the marketing calendar, collaborating with other members of the marketing team to ensure timely delivery of materials
- Develop related content for multiple platforms, product descriptions, videos, and blogs, white papers, eBooks, et cetera and repurpose existing content.
- Monitor and analyze key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of all content
- Candidate will be responsible for content creation on the blog / resources section which could include articles, whitepapers, case studies and video content for dissemination on industry media, linkedin
- The target audience is senior executives in the solar/ energy industry globally with a focus on US/Europe/ South east Asia. The role will report into VP marketing.
- Preparation of content calendar aligned with sales objectives and focus
- Familiarity with SEO practices is a must
QUALIFICATION OF CONTENT WRITER:
- Prior experience in writing for technology products / energy industry will be a plus
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, marketing team, and management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the branding and editorial style guides of our policies for publication
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint, and WordPress
- Quickly become familiar with requirements and our brand messaging and solutions (as well as our competitors)
- Already writes in a fresh, crisp style without overuse of outdated verbiage, jargon and passive sentences.
- Experience writing long- and short-format content, as well as content for different stages of the buying funnel
SKILLS & REQUIREMENTS:
- Positive attitude and willingness to learn and collaborate with the SenseHawk global team
- Degree in English or journalism and speaks and writes proficiently in English
- 4-6 years as a content writer preferably for sales and marketing
- Ability to provide a portfolio of clips and complete a writing evaluation
- Proficient in Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint and WordPress
- Ability to learn our solutions quickly
- Ability to write based upon our brand image and editorial style
- Experience writing for SEO
- Can take feedback and revise copy to desired results with no more than three rounds of revisions