Content Writer - Social Media - Aviation Firm

Content Writer - Social Media

Responsibilities :

- Write, edit and publish engaging posts for various social networks, including LinkedIn, Twitter, Facebook and Instagram

- Optimize social media posts (language, tone, message) based on our target audience

- Suggest/select appealing images and videos to complement text

- Update social media pages with compelling company news

- Coordinate with internal teams to create social posts (e.g. for integrated campaigns, events, hiring campaigns)

- Track and report on social media insights (traffic, engagement, shares, conversion rates)

- Apply advertising techniques to boost brand awareness

- Respond to questions and comments on our social media channels in a timely and accurate manner

- Network with clients and industry professionals

Requirements :

- Proven work experience as a social media copywriter or similar role

- Hands-on experience using various social media platforms to advertise

- Familiarity with SEO, keyword research, analytics tools and online paid to advertise

- Ability to deliver creative input for web content (text, image and video)

- Excellent communication skills