Content Writer - BFSI

Content Writer

About the organization: A global insurance brokerage, risk management and consulting firm which serves communities around the globe and helps clients address risk, protecting assets, and recovering from losses.

Broad Role Responsibilities:

- Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads

- Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma

- Work on day-to-day requests from stakeholders, such as editing and optimizing new web content requests within Workfront

- Ensure your content uses the proper tone of voice and styles for each brand

- Understand the design and functionality behind the content with a focus on how to serve the audience and drive leads to deliver the right information at the right time

- Assist with content audits on all company domains to measure content effectiveness, recommend changes, draft enhancements and discuss content opportunities with stakeholders

- Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital properties

- Work with the project team to manage content workflow and proofing/editing of content both before and once it is on a webpage

- Work closely with the global web team, design, SEO, UX Research and Marketing leads across divisions and regions

- Continually improve content processes and tools

- Stay informed on competitors and their differentiators globally

Mandatory Requirements:

- Bachelor's/PG Degree and/or minimum of 5 years of experience working with digital marketing teams and stakeholders.

- Must be fluent in English (US and UK) with exception written and oral skills and be able to meet with all levels of Sales and Marketing.

- Prior experience as content developer within B2B/insurance and risk management a plus

- Digital first expertise - developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and leads.

- Skilled at collaborating with digital teams and marketing and sales stakeholders.

- Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics

- Ability to manage a multitude of projects at different phases with different global regions and follow-up with stakeholders to keep project moving forward

- Flexibility to meet with global stakeholders

- Demonstrated experience in developing content leveraging data and business goals to drive engagement and conversion across many industries

- Demonstrated experience working on multiple projects of all sizes at the same time