Content Strategist & Writer - Online Jewelry

Position/ Title-Content Strategist and writer

Experience -1-6 years

Location-Bangalore

Department -Marketing

Location -Bangalore

Team -Work closely with Marketing, Product, Merchandising and Design

Role & Responsibilities

Devise and create an overall content strategy for the brand, in sync with the overall brand, marketing, digital and search strategies

Owner of all the content for the brand - the website, social networks, articles and bloggs

Create evolving content frameworks, which would make the brand and its proposition discoverable across media

Increase salience of the brand across contextual and related lifestyle platforms, across digital and physical spaces

Constantly spot trends and devise ideas for effective ways to reach out to defined consumer

Create an effective and evolving influencer strategy

General Skills -Passionate for lifestyle as a category

Creative and ORIGINAL

Deep interest in digital content writing, key word meta tagging for existing and neo platforms

New age writing style, contextual to medium

Team work: open communicative personality with multiple interests, transparent and cooperative team player

Understanding of brand language

Strong sense of aesthetics, open to feedback, willingness to learn new computer software and other skills

Working under high pressure to meet delivery timelines

Can wear multiple hats - Content and Social strategist

Technical Skills:

Writing for digital (search worthy writing)

Journalistic capabilities

Well read and has a knack for reading and curating things across categories

Personal blogg would be desirable

Good presentation writing and delivery skills

Qualifications:

MA in literature or psychology or creative writing

Reporting To

VP Marketing

Other

USP's of the role:

Originality and ability to bring to life the brand proposition in reality

Any Additional Comments

Reading, Writing, Travelling, socio cultural trend spotting, people observing

Salary-Match the best for the right candidate