Content Strategist - Mutual Fund/Financial Services

Responsibilities:

- KPI - Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations to engage with users / prospects / customers. Results include increase in CTR%, increase in Avg, time spent on website and higher rankings on focus keywords.

- Create and publish content and market the same with interesting hooks & narratives.

- Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages

- Proofread, re-structure and edit articles by other content writers.

- Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.

- To continuously monitor website traffic across pages and user engagement metrics

- To optimize content according to SEO and increase organic traffic to our site.

- Performing content audits to assess how well existing content is performing.

- Performing content gap analyses to determine what type of content is missing and what is needed.

- Manage the editorial calendar and ensure timely publication.

- Should anchor and grow social media presence through engaging content across channels - Quora, Facebook, Instagram, LinkedIn and Twitter