Content Strategist - FoodTech Startup

We are hiring for Content Strategist for one of our fastest growing client from FoodTech domain based in Delhi. Please find below mentioned Job Description:

Position: Content Strategist

Location : Delhi

Industry: FoodTech/ FMCG

Job Description:

You will own all content marketing deliverables - including social media content for the brand (researching and coming up with creative ideas, developing communication briefs for creative teams, supervising execution to ensure required output) .You will ensure that our brand communication aligns with our business vision at all times, and be responsible for organic growth of our social community.

Your role will entail:

- Develop, strategise and manage our social media content and performance marketing content (channels will be Instagram for organic social and Meta for paid)

- Deep dive into the category to understand new launches, product revamps, promotions and offers and develop communication for the same (copy, video ideas and briefs, influencer strategy etc.)

- Build on our quirky, humourous, relatable voice on Instagram - and come with content ideas across different formats (recipes, new products, promotions, trending videos etc.)

- Execute the curation and publishing strategy across influencer, brand and original content on the brand platforms

- Managing and working with key stakeholders (Social Media Manager, Brand Manager, Video and Design Teams) to execute on creative collaterals - writing briefs and copy, giving feedback and working with the design team to ensure overall creative consistency and on-point messaging across brand channels

Required Qualifications & Skills:

- 3+ years hands-on experience in developing content (like content strategy for a brand's Youtube channel or Instagram, coming up with relevant ideas, taking them into creative production)

- Creative thinker who can churn out interesting content ideas for the brand. Food enthusiast, has a keen interest in Asian food or food generally

- Keen user of social media platforms - understands and can develop trendy content, shareable reels, moment marketing, meme humor etc.

- Team player - preferably has managed or worked with creative teams. Knows how to develop and give briefs, supervise creative production. This is a strategy role but the person will work closely with the creative team for execution

- Comfortable with basic qualitative & quantitative reporting