Content Strategist - eCommerce

Content Strategist

About the Company : A fast-growing e-commerce startup

- We are looking for a skilled Content Strategist with at least 3 years of experience to join our team.

- You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist.

- In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

Roles and Responsibilities :

- Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more

- Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation

- Drive partnerships & collaboration with relevant online communities, superusers & social media influencers

- Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches

- Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule

- Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)

- Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)

- Formulate customer delight moments

- Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance

- Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement

- Responsible for developing a sense of community amongst the Client creator base

- Ensure all Client creators are benefiting from the community

- Develop non-product solutions that will enable retention and increase customer satisfaction

- Develop partnerships that will help in creator retention

- Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

Requirements :

- Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field

- Bachelor's degree in marketing, communications, journalism, or a related field would be a plus

- Active and engaged participant in social media

- Excellent writing, editing, and proofreading skills, with a keen eye for detail

- Strong communication and presentation skills to communicate the message effectively

- Strong interpersonal skills and ability to build relationships with cross-functional stakeholders

- Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects

- Familiarity with content management systems (CMS) and email marketing platforms

- Proficiency in SEM best practices and the ability to optimize content for search engines

- Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance

- A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices

- Ability to identify and track relevant community KPIs

- Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!