Content Strategist - AdTech/Digital Agency

Key Responsibilities:

Content Strategy Development:

- Collaborate with clients and internal teams to understand business goals and target audience.

- Develop and implement content strategies that align with client objectives and industry best practices.

- Conduct content audits and competitor analysis to identify opportunities and gaps.

Content Creation:

- Produce high-quality, original, and engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.

- Ensure all content is optimized for search engines and aligned with SEO best practices.

- Collaborate with graphic designers, videographers, and other team members to create multimedia content.

Content Calendar Management:

- Develop and maintain content calendars to ensure a consistent and timely content flow.

- Coordinate with clients and internal stakeholders to gather input and approvals for content creation and publishing.

Analytics and Optimization:

- Monitor content performance using analytics tools and provide regular reports to clients.

- Use data insights to optimize content strategies and improve overall performance.

- Stay Updated on Industry Trends:

- Stay informed about industry trends, emerging technologies, and best practices in content marketing.

- Share insights and recommendations with internal teams and clients.