Content Marketing Specialist - SaaS

Key Responsibilities :

- Develop and execute a content marketing plan that aligns with the overall Inbound/organic marketing strategy and goals of the company

- Research and identify target audience personas and create content that resonates with them

- Collaborate with cross-functional teams to create a variety of content types, including blog posts, ebooks, social media posts, and email campaigns

- Monitor and analyze the performance of content using analytics tools, and make data-driven decisions to optimize and improve results

- Stay up-to-date on industry trends and best practices in content/inbound/organic marketing channels

Requirements :

- 4+ years of experience in content marketing, preferably in a SaaS or tech company

- Proven track record of creating high-quality, engaging content that drives results

- Strong research and writing skills, with the ability to create content for a variety of formats and channels

- Experience using analytics tools to track and measure the performance of content

- Ability to work independently and collaboratively in a fast-paced, dynamic environment