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27/02 Prashant Kulkarni
AVP Recruitment at Squareroot

Views:252 Applications:80 Rec. Actions:Recruiter Actions:61

Content Marketing Role - SaaS B2B Startup (5-12 yrs)

Any Location Job Code: 897073

We are USA Based SAAS based Startup Product company. Setting up Marketing Team in India.

Position: Content Marketing

Domain: B2B & SAAS Product

Geography: USA Market

Experience: 5 to 12 Yrs

Work Location: Remote (anywhere in India)

What we are looking

- Experience content creation for enterprise technology or software industry

- Write marketing content to drive top-of-funnel awareness about SAAS B2B Platform.

- Drive the entire marketing communication and collateral development for the target market

- Drive the content marketing initiatives like blogs, articles and social media Manage the PR and Influencers Build

- Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Have a thorough knowledge of search ranking factors and critical updates.

- Keep pace with SEO, outbound campaign, search engine, social media and internet marketing industry trends and development.

- SEM Strategy, Planning and Execution.

- Ability to work independently, manage projects, and meet deadlines.

Responsibilities

- Own building Brand in the Digital Space.

- Experience writing and managing blogs, and generating social media and email copy

- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports. Campaign Optimization, Creative Briefing.

- Portfolio of high-quality work showing a variety of content types, lengths, and tones. - campaigns experience.

- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market.

- Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)

- Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.

Women-friendly workplace:

Maternity and Paternity Benefits

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