Content Marketing Manager - Video-on-Demand/OTT Platform

Job Description for Content Marketing Manager Mumbai to be associated with Video-on-demand/OTT platform company.

Position: Content Marketing Manager

Location: Mumbai

Reporting to: Head of Marketing

Overview:

The candidate should have strong understanding of consumer marketing and will be responsible for deploying the product's message through effective use of creative, communication strategies and mass advertising plans (TV, Print, Digital, Mobile, Social and OOH). You will drive brand awareness, engagement and demand for the app (brand and content). The position will work closely with the DIRT, Creative, Social media, PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels. A strong marketer who has experience in online and offline channels, has hands on experience in collaborating with internal stakeholders, developing insightful creative briefs and executing multi-channel ad campaigns.

Responsibilities:

Drive mass marketing creative for key content launches across TV, print, radio, OOH across India.

Passionate about content marketing and innovative in approach.

Ability to objectively manage content portfolio from a P&L and ROI stand point.

Work cross-functionally with leadership to guide and support the development of Mass advertising plans to support content launches and achieve business goals.

Work closely with the content, research team and local business leaders to create the strategy for viewers and collaborate with business leaders to translate findings into Mass marketing plans and programs.

Cross functionally adept within the organization and the marketing team to liaise with Business, Retail, Media and Finance teams to develop the annual advertising budgets and plans.

Develop compelling, relevant strategic input docs and creative, PR, social media briefs and alliances.

Define and operate within ad production and media budgets needed to support offline and online Mass advertising plans. Manage the production process of advertising creative, through both internal and external agencies.

SKILLS AND COMPETENCIES

Experience & Skills:

5+ years experience in Brand Management and Consumer Marketing in Entertainment/ FMCG

2 years experience in Entertainment/ content marketing (VOD/ OTT preferred). Working with talent agencies, studios, and creative rights holders is a big plus.

Demonstrate extensive experience in ad campaign development, managing ad projects with multiple stakeholders and show proven

Qualifications:

2 yrs full time MBA degree from a reputed university

Excellent written and verbal communication skills

Strong creative intuition and demonstrated creative success at scale

Strong data bend of mind and ability to deep dive into customer data for actionable customer insights.

Karishma T