Content Marketing Manager - IT

Content Marketing Manager (Leadership Role)

Note- Experience into B2B/SAAS Based Product + Small & Mid size business

Primary Job Responsibilities:

- Collaborating with the creative marketing, and design teams to ideate and define content goals.

- Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences

- Developing content strategies to effectively reach the desired target audience and marketing goals.

- Leading a team of content writers, editors, seo & other marketers, ensuring that they are able to achieve their KPI's and upskilling them constantly

- Working cross-functionally with product, marketing, SEO, sales & customer success teams, to understand our customers' pain points, generate content ideas, and create detailed strategies

- Leading our content team, build a culture obsessed with quality signature-worthy delivery and ensure smooth execution

- Driving traffic and engagement that translates to sales and brand promotion

- Identifying sectors to actively engage with to help in brand building and community building

- Nurturing content for email marketing activities

- Doing analysis on Content & Enhancement to continuously improve performance of published assets

- Designing and implementing creative marketing strategies to disseminate content

- Owing everything in content - starting from short form content (social media post) to long form content (ebook)

What we are looking for:

- 7+ years of managerial experience in Content Marketing activities

- Prior experience in handling content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid size businesses)

- Extensive experience in handling & building large teams

- Experience in identifying target audiences and devising effective content strategy for the campaigns

- Strong technical aptitude to understand the challenges a prospect is facing and translate those to business outcomes SocialPilot can deliver

- Demonstrated background in writing and editing variety of content like blogs, e-books,

What's in for you:

- Work Life Balance: Strictly, 5 days working culture

- Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December

- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy

- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all inclusive cafeteria and dedicated conference/meeting rooms