Job Role: Content Marketing Manager
Job Description :
- Own the content strategy and roadmap for all DotPe product and marketing efforts
- Manage a network of writers and agencies to produce content across all channels social, blog, website and more
- Create and enforce guidelines for content style, voice, personality etc
- Execute content creation for marketing programs, SEO, brand campaigns, email marketing and digital marketing
- Own DotPe s own content resources such as blogs, video library, customer testimonials and ensure their placement and promotion
- Collaborate with all other marketing functions Product Marketing, Digital Marketing, Brand etc on their Content needs.
Desired Background and skill set :
- Minimum 4 years experience in marketing
- 2 years experience of managing content teams
- Passion for all forms of content writing and communication
- Excellent communications skills, an eye for detail and design
- Experience with content formats like video, podcasts, social media
- A player coach who can groom other writers and also produce good content themselves
- Excellent project management skills to ensure collaboration with other team members is transparent and effective
- Experience or demonstrable understanding of finance and economics would be a huge plus
- Support B2B sales and other cross-functional teams by creating content assets that could be shared for building stronger relationships and converting sales
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