Content Marketing Manager - BFSI

Create and implement overall content strategy with specific focus on business deliverables

- Manage the entire agency ecosystem to support creation of content

- Form alliances with content aggregators and curators

- Ensure key content created within the company is leveraged across all digital channels

- Ensure the core of the brand is presented in all content avatars and maintain consistency in the tone of voice

- Ensure high engagement rates and meet identified KPIs on an ongoing basis

- Lead development of all form of business driving content like SEM (text & display), GDN, Yahoo Native and also explore new avenues for content that drives business

- Developing search engine optimized content for digital assets

- Leading content development across all our digital platforms in sync with the brand tone of voice and business deliverables

- Lead the development of new forms of content