Content Marketer - Textile

Responsibilities will include:

- Creating the content calendar for specific verticals after discussions with business teams, keeping lead generation and app downloads as the goal

- Work with the organic and paid SEO team to strategize the content requirement

- Define the lead funnel

- Create lead generation-specific content in close collaboration with the content writers

- Implement tactics and processes to ensure content is available at all stages of the lead-generation process

- Use appropriate technology to measure, target and convert leads

- Use all available resources, including and not limited to website, app, offline activation channels and paid processes to ensure there is a constant flow of leads

- Keep a close watch on conversion ratio, benchmark and improve.

Requirements

Core skill sets ideally include, but are also not limited to

- 5-10 years of experience

- Has executed content marketing strategies and helped in building the content marketing process

- Has helped in bringing in revenue to the company through content marketing

Preferences:

- Should have prior experience with service/trade-based companies, preferably in the fabric, garment and textile industry

- Flexible on timings and travel

- Long-term planning and strategy should be a core strength

- Knowledge of South Indian languages is an added advantage