Content Marketer - Internet/Online

Content Marketer

Why you'll LOVE Vahan :

- We're a small team that enjoys working hard, getting a lot done and having fun

- Not to mention that you'll get to work on a product that is making a profoundly positive impact on people's lives

- We also provide an outstanding training ground for aspiring entrepreneurs

Roles & Responsibilities :

- Build and manage a rich content cum social media calendar that attracts a qualified audience to increase visibility & emerge as a thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.).

- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

- Responsible for researching, actively pitching to the media, trend jacking, creating, editing, updating & managing all formats of content.

- Co-create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.

- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism

- Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase efficacy.

- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube).

- Engage with influencers to convert them into brand advocates

- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.

Success Criterion:

- The individual should be able to own the entire content marketing engine: long/short format, videos, infographics etc.

- The candidate should process the ability to analyze cohorts, draw insights from them & run campaigns

- The candidate should be able to liaison with product, marketing & operations teams.

Qualifications & Experience:

- 4-6 years of content marketing experience, specifically in developing editorial calendars, and inbound marketing.

- Ability to plan and create content relevant to a specific audience with a strong focus on Social Media.

- Functional experience in Web CMS and good knowledge of analytics tools such as Google Analytics

Traits & Skills:

- A self-starter & a go-getter.

- Good communicator with ability to influence without authority

- Bonus experience includes a stint in writing features and basic knowledge of HTML & CSS.

Benefits:

- Unlimited PTO so you can take the time you need to rejuvenate

- We care about you. We offer competitive health insurance for employees and their dependents. We also offer two days of mandatory wellness leaves per month

- Our co-workers are a close-knit, intelligent, and motivated team and the best minds you get to work with