Content Marketer - Edtech StartUp

Role Description :

Our clients is looking for its first 'Content Marketer' to conceptualize and execute the content strategy of the organization. This is an opportunity to build the brand from scratch by having thoughtful content to engage its key target audience of parents across various platforms.

Key Responsibilities :

- Conceptualize and create content to educate and engage our target audience

- Write research-backed, high-quality pieces that demonstrate thought leadership

- Produce different content types - longform, social media content, website content etc

- Monitor analytics to measure the effectiveness of the content strategy

Job Specifications :

- 2+ years of experience in professional content writing

- Passionate about writing - Get a kick out of writing well-crafted sentences

- High sense of ownership - Personally feel responsible for all the content published across the company

- Hungry to learn and grow - Passion to learn, add skillsets & be a better professional

- SEO and SEM knowledge (good to have)