Content Manager - Marketing - FMCG/Automobiles

We have an urgent opening with a leading Automobile (2 - wheeler) company

Job Title : Marketing - Content Manager

Reporting To : Head of Strategic Marketing

Location: Pune

Educational Qualification: Bachelor's degree in marketing, Communications, Journalism, or a related field.

Experience Required: Overall 8+ years' experience in Marketing and 5+ years' hands-on experience in content creation/management, preferably in automotive or related industry.

Overview - This person will be leading a team and will be responsible for developing, curating, and managing all content related to our brand, products, and services across various digital (and other) platforms. The primary focus will be on creating engaging and compelling content that resonates with our target audience, aligning with our brand voice and values. This role involves collaborating with cross-functional teams to ensure content consistency, accuracy, and relevance across channels.

Job Description & Key Result Areas:

- Content Strategy Development: Develop and execute a comprehensive content strategy aligned with business objectives and marketing initiatives.

- Content Creation and Curation: Create, edit, and manage high-quality content for multiple platforms such as websites, social media, outdoor, print and more.

- Brand Consistency: Ensure consistency in brand messaging, tone, and voice across all content and platforms.

- Content Performance Analysis: Monitor and analyze content performance metrics, derive insights, and optimize strategies for improved engagement and conversion.

- Cross-functional Collaboration: Work closely with marketing, design, product, and sales teams to ensure content aligns with overall business goals.

Competencies/Skills/Knowledge:

Functional:

- Content Development: Proven experience in developing diverse content types including articles, blogs, videos, infographics, etc.

- Platform Expertise: Familiarity with various content management systems (CMS) and social media platforms.

- Project Management: Ability to manage multiple projects, deadlines, and stakeholders effectively.

- Excellent Writing Skills: Proficiency in crafting clear, concise, and engaging content.

- Digital Marketing Knowledge: Understanding of digital marketing trends and best practices.

- Graphic Design Awareness: Basic understanding of design principles and tools for content creation.

- Automotive Industry Knowledge (optional): Awareness of automotive industry trends, terminology, and consumer behavior.

- Project Management Tools: Proficiency in using project management tools like Asana, Trello, or similar platforms.

Behavioral:

- Creativity: Ability to think creatively and generate innovative content ideas.

- Collaboration: Strong interpersonal skills and ability to work effectively in cross- functional teams.

- Adaptability: Flexibility to adapt to changing priorities and business needs in a dynamic environment.

- Analytical Thinking: Strong analytical skills to interpret data and make data-driven decisions.