Content Manager - Chief Content Strategist - BFSI

Job Role:

You will be the chief content strategist who would create and manage content for the financial assets of the company, including the website, the mobile app and the exe based trading tool. The person will report to the DVP Training, will be part of the Training Team and is expected to do everything to ensure success from the content consumption and representation stand point!

What do we look for-

We are looking for an experienced professional with demonstrable creative writing skills in the BFSI domain. If you are also an expert in content optimization, we would like to meet you

Your content initiatives should ensure customer engagement and positive customer experience

Responsibilities:

You will be responsible for developing, creating, improving and maintaining content to achieve our business goals

Conduct user tests to gauge content effectiveness. Gathering data and make recommendations based on those results

Identify the relevant content across the digital assets which users are interested in and come up with new & engaging content. Stay up-to date with developments and generate new ideas/ themes to draw audiences attention .

Implementation and facilitation of Training Plans for the designated region

Ensure optimization of existing and new content based on the brand strategy and the design of the digital assets.

Support the Curriculum team in Content Creation and Ensure Employee Training Coverage as per defined levels.

Develop an editorial calendar and ensure team & content development is on track across the platform with detailing of content updation on live/daily/bi weekly/ weekly/ monthly/ yearly basis.

Ensure compliance (copyright, data protection)