Content Manager - B2B SaaS

Content Manager-B2B SaaS

Responsibilities:

- Curate, produce and manage high-quality content, including long-form articles, blog posts, social media copy, videos, and case studies, ensuring brand consistency

- Collaborate with the marketing and product teams to ensure content aligns with product launches, feature updates, and overall business goals.

- Develop a content calendar and strategy to streamline content creation and distribution across various channels.

- Work closely with the creative team to produce engaging video content that showcases our products and resonates with our audience.

- Create and distribute compelling case studies that highlight customer success and product effectiveness.

- Drive content optimization strategies through keyword research, SEO best practices, and analytics.

- Analyze content performance metrics, derive insights, and refine content strategies based on data-driven feedback.

- Manage and oversee content published on our website, ensuring it is timely, relevant, and optimized for search.

- Stay updated with industry trends, incorporating the latest best practices in content marketing to enhance brand voice and reach.

- Coordinate with sales and product teams to ensure cohesive messaging and accurate content representation.

What you bring:

- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.

- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.

- Strong understanding of marketing principles and strategies

- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.

- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.

- Analytical mindset with the ability to gather and interpret market data and customer insights to inform content strategies.

- Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.

- Results-oriented mindset with a focus on driving engagement and growth through content