Content Lead - Internet/Online/App

KEY ROLES AND RESPONSIBILITIES:

A. CONTENT CREATION AND MANAGEMENT :

- Execute the content production and management plan to serve specified business objectives

- Interface with Business, Search Marketing and Analytics

- Support the search marketing team to win search rankings for a large keyword portfolio

- Regularly update oneself with the latest tools, technologies, and trends

- Knowledge on content management for Apps

B. PROCESSES AND CONTENT PERFORMANCE :

- Study the global best practices

- Contribute ideas to refine workflow and processes

- Track and analyze content metrics related to production, reach, traffic, consumption, and engagement

- Continuously track content performance (impact on business and RoI)

- Identify opportunities to improve funnel conversion rates through content

- Run content related tests and experiments

REQUIRED SKILLS :

- A penchant for writing, editing and storytelling

- Understanding of how content can drive business in Apps

- Hands-on experience working on large content marketing programs

- Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos

- Proven experience in managing a loyal subscriber base

- Mobile-first thinking

- Exposure to using data and analysis to improve content performance

- Comfort with marketing technology platforms

- Excellent agency management skills

APTITUDE :

- Passion, stretch and agility

- Stakeholder management and indirect influence

- Ability to manage change and ambiguity

- Quality orientation, eye for detail

- Structured, analytical thinking

- Comfort with numbers

- Bias for execution and outcomes

PAST EXPERIENCE :

- 2 to 3 years of total experience preferably in a high-growth, digital native company

- Education in mass communication, journalism, media; MBA a plus