Content Lead/Content Marketer - B2B SaaS

Content Lead/Content Marketer

What You Will Be Responsible For :

- Build a deep understanding of the firm's platform and products, and the company's unique differentiators.

- Work with Product leaders to understand-and help refine-the evolving brand voice and tone.

- Represent the content team for your assigned product pod, collaborating with cross-functional team members using agile marketing methodology to bring impactful content to market quickly and at scale.

- Create articles, ebooks, whitepapers, infographic copy, video script, and interactive assets as part of the overall editorial calendar, and in line with the content strategy.

- Understand the buyer's journey and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals.

- Help build a robust thought leadership program-working closely with subject matter experts to define their unique voices and topic areas-that builds firm's authority around Customer Experience Management, Artificial Intelligence, and other key topics.

- Know what best-in-class content looks like for both SaaS companies and category creators, and bring your ideas to help firm innovate and exceed the standard of excellence.

- Master the firm's platform in order to create data-driven assets that support thought leadership and product-oriented content streams.

- Collaborate with the copywriting team to ensure that email, ad, and other short-form copy developed to support your content assets are as impactful as possible. - Understand our SEO goals and strategy in order to produce optimized content.

- Know what markets you are developing content assets for, adapting them to meet any unique localized content needs and/or writing with translations requirements in mind.

Who You Are :

- Lover of language who finds the best content mediums and storytelling approaches to engage and persuade your audience.

- Insatiably curious and eager to master new subject areas in order to produce genuine and credible content.

- Flexible and willing to pitch in on writing projects that may not fall strictly within your job description.

- Collaborative with teammates, especially as a new pod structure is being developed and roles are somewhat fluid.

- Adaptable, thriving in a rapid-paced environment where many days bring unexpected challenges and opportunities.

- Independent, comfortable representing the broader content marketing point of view as part of assigned product pods and effective at managing work.

What Makes You Qualified :

- Bachelor's Degree or advanced degree in English or other related areas with an emphasis on writing.

- 3 to 7+ years in writing or content development positions, with at least several years at a B2B company; experience at a rapid-growth social, SaaS, and/or technology company greatly preferred.

- High-quality work portfolio across diverse content mediums including articles, podcasts, eBooks, whitepapers, etc.

- Ability to develop relationships and work closely with other Marketing or cross-company functions.

- Experience with agile marketing principles and methodologies a plus, but not required.