Content Head - Internet/Online

Roles & Responsibilities

- Making content marketing a scalable and effective acquisition channel for the Company.

- Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented the approach is a must (user engagement, retention, organic growth).

- Strengthen the company brand by creating category-shaping content.

- Develop a differentiated content strategy with a strong emphasis on visual content. The continuous evolution of strategy based on user feedback and competitors' reactions is a must.

- Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes, and more).

- Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.

- Process excellence - Build, monitor, and improve processes.

- Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.

- Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.

- Strategize and create content for Social Media channels and work towards building an active transport community online.

- Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletters,s, etc.

- Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.

- Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team).

- Conduct keyword research and use SEO best practices to increase organic reach.

- Seek out backlink and joint blogging and content opportunities with third-party platforms.

- Regularly update and own the company's website.

Requirements:

- 7+years of overall experience in building content strategies. (added advantage - Ecommerce industry experience). Someone who has seen/ led the journey of building a content marketing powerhouse.

- Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making.

- Excellent first principle problem-solving skills.

- Someone who can balance strategy with execution.

- Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders.

- Has led a team.

- Hands-on experience with SEO and video content production will be a big plus.

- There will be minimal management and extreme autonomy.

- Should be Data oriented (highly proficient in Excel, Database query, etc.)