Content Head - FMCG Startup

Content Head - FMCG Startup

- We have an urgent role with a FMCG Startup (Baby Food)

- Its been 6 years that they are in business .

- Backed by a funding from renowned investors.

- In 20-21 the organization has grown 10X with an aim to become 500 CR Group by 2025.

Role : Content Head

- Leading & Building content marketing strategy and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships , CRM, PR & Publicity

- Ensuring all content is on -brand, consistent, in terms of style, quality & tone of voice across channels

- Partner with creative, studio, and external agency teams to build content assets needed for campaigns and season launches

- Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand

- Maintain, develop & execute master content calendar for the brand

What to bring :

- 8-10 years of experience in In -house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing

- BA in literature (mandatory) & MA (preferred) or similar qualification

- Consumer Tech/ FMCG / D2C experience is highly desirable

- Should possess leadership skills to lead the content team to successful completion of its objectives

- Strong attention to detail and ability to work with timelines