Head - Executive Search at Keysite Solutions Executive Search
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Content Head - FMCG Startup (8-12 yrs)
Content Head - FMCG Startup
- We have an urgent role with a FMCG Startup (Baby Food)
- Its been 6 years that they are in business .
- Backed by a funding from renowned investors.
- In 20-21 the organization has grown 10X with an aim to become 500 CR Group by 2025.
Role : Content Head
- Leading & Building content marketing strategy and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships , CRM, PR & Publicity
- Ensuring all content is on -brand, consistent, in terms of style, quality & tone of voice across channels
- Partner with creative, studio, and external agency teams to build content assets needed for campaigns and season launches
- Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
- Maintain, develop & execute master content calendar for the brand
What to bring :
- 8-10 years of experience in In -house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing
- BA in literature (mandatory) & MA (preferred) or similar qualification
- Consumer Tech/ FMCG / D2C experience is highly desirable
- Should possess leadership skills to lead the content team to successful completion of its objectives
- Strong attention to detail and ability to work with timelines
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