Content Head - eCommerce

Key Roles and Responsibilities

- Come up with a robust content marketing strategy and calendar

- Ideate, collaborate and drive rigorous execution based on this strategy.

- Drive marketing of content across social media, communities, discussion forums, prospects, existing customers, partners.

- Prepare a structured framework for objectively measuring the efficacy of content creation & marketing efforts.

- Present data-backed post-mortems of content performance.

- Work closely with SEO teams, use data to proactively identify new content opportunities for specific customer cohorts/ products etc.

- Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.

- Work closely with the social media marketing teams in collaborating on viral campaign ideas.

Minimum requirements

- 8+ years of overall marketing experience.

- Minimum 5+ years of having managed content marketing teams.

- Strong creative & soft skills combined with an affinity for data.

- Functional expertise in at least one key aspect of digital marketing with a strong conceptual understanding of - Social media marketing & SEO.

- B2B/ SAAS product experience would be a big plus.

- Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.