Content Designer - eCommerce

Content Designer

About this role:

- Ensuring and advocating a user-centered approach to all the content you create.

- Map customer journeys to identify pain points and user needs.

- Create and curate brilliant content that customers will love.

- Work closely with stakeholders and team members to ensure our content is evidence based, user-centered and continually optimised.

- Take part in user research and be able to work with multidisciplinary, agile teams to contribute to an overall user experience.

- Use discovery methods to take facts from subject matter experts and present them in a brilliant, personal and simple way.

- Take responsibility for legal, regulatory governance and compliance of your content

- Be a design team representative and a main point of contact for product owners and product team members on developing a user centered approach

- Subedit and proofread content

- Build and publish content in our CMS platforms (AEM and/or Salesforce Experience Cloud)

- Support the continuous improvement of the user experience and the product

- Share your knowledge across relevant squads to ensure our experiences for the customer are consistent across our platforms

- Help to continually develop a strong team culture across the design team and the wider Digital team

You`ll have the following responsibilities:

A spectrum of technical expertise across the following skills (with a specialism in some areas):

- Content Creation & Curation - interviewing experts, commissioning, sourcing, editing across formats including copywriting, visual assets and video content

- Content Marketing, Hierarchy & Journey Planning - Supporting marketing messaging, planning multi-touchpoint seamless journeys with needs & data at their heart

- Personalisation & Engagement Optimisation - Driving dynamic personalisation so that content is continually tailored to each individual customer in an efficient & iteratively improving manner.

- Content Editing & Publishing - timely production, content life cycle planning including maintenance, governance, reduction and removal.

- User Research & Testing - discovering content issues and needs regular qualitative learning

- Data Analysis, MVT & A/B Testing - analysing behaviours and appetites using regular quantitative learning

- CMS management & Optimisation - Play an active role in improvements to the components in use on the channels and the CMS. Video pre-production (storyboarding, judging scripts, planning shooting sessions, assessing necessary equipment and time needed)

- Video production (filming, lighting, sound, directing on location)

- Video post-production (editing, versioning, motion graphics, motion infographics, colour correction, branding, publishing ideas)

- Communications Strategy and Multimedia Production

- Multimedia storytelling for internal and external communication

You`ll have the following skills & experience:

- We're a new team embedding content design as a new discipline for our client.

- We need you to be ready to challenge ways of working and embrace learning at every opportunity. You'll get behind our mantra of 'build, measure, learn' - always working in ways that put the user experience first.

- At least 3-5 years of experience as a Content designer (or roles with similar skills) with a good amount of that time working on ecommerce experiences.

- Ability to take a project from ideation to completion and continually improve a customer experience

- Experience working in lean agile squads

The following qualities:

- Excellent collaboration and communication skills with an intrinsic ability to turn complexity into simplicity

- Lean approach to action; continually finding ways to deliver more value to the customer and the business with less effort, driving efficient ways of working

- Entrepreneurial and flexible approach to activities; adapting behaviours and proactively removing barriers to delivering results