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Priyanka

Team Lead at Quick Silver HR

Last Login: 11 January 2018

5170

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Job Code

342760

Consumer Technical Manager - FMCG/Healthcare/Pharma

5 - 15 Years.Mumbai
Icon Alt TagWomen candidates preferred
Posted 7 years ago
Posted 7 years ago

Consumer Technical Manager

- The CTI function within the Category provides a strong inter-phase between our R&D / Marketing team with the consumer, to ensure that Consumer Focus of the brand is respected from the very onset of product development, to better enable delivery of outstanding innovations that are robustly supported in technical and consumer understanding.

- The role will provide key interface between Regional R&D, Regional BD and Market Insight / CMI, teams.

- The role will lead the consumer understanding and sensory evaluation programme for innovation projects to develop key insights to drive superior products and innovations, which reinforce and build the consumer perception of our brands.

- The job holder is also responsible for the development of new capabilities through refining current approaches to enable better translation of consumer insights into technical targets.

- Another important aspect of the role is to lead the Claims functions and work closely with the Legal and Regulatory teams. As the Claims leader for the Category, you will drive the Claims workshop across Skin and Color Projects to create competitive claims, design Clinical studies and Consumer Research to support the Claims.

Key Accountabilities :

- Have an in depth understanding of consumers (their habits and attitudes, drivers), category, brands, and competitive environment to generate, develop and support insights for superior mixes

- Define and deliver CTI milestones for innovation project(s) OTIF (working with CMI) within agreed budgets

- Understand drivers of preference for different product segments/formats and insights to deliver superior products.

- Identify insights that will drive product & pack opportunities based on analysis of trends, consumer needs, consumer test data, new technology impact on consumers.

- Lead the Sensory Panel for Color cosmetics with agility, speed and precision.

- Work with project teams to strengthen the Claim Matrix and develop Claims road-map for both skin and Colors Projects.

- As the Claims leader, design Clinical studies, consumer Research and provide robust data to support Claims.

- Manage, coach and develop the WL 1 supporting in the execution of the CTI projects and initiatives.

- Ensuring full compliance with safety and ethical standards for product testing.

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Posted By

user_img

Priyanka

Team Lead at Quick Silver HR

Last Login: 11 January 2018

5170

JOB VIEWS

65

APPLICATIONS

0

RECRUITER ACTIONS

Job Code

342760

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