CONSUMER PRINT MARKETING PROGRAM MANAGER  This multifaceted role will take ownership for designing and driving the marketing strategy, programs, and activities within Consumer Print business across In India.  Key responsibilities:   - Develop, implement and own the Marketing strategy and plan   - Ensure cross-functional alignment by forging strong partnership with Business and Sales teams in order to support the achievement of business objectives and revenue targets.  - Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets  - Have a strong understanding of customer/segment needs and the competitive environment. This include leading and developing of need-based segmentation, generating of consumer and shopper insights for each target audience, for both new product introductions and base business.  - Identify/develop innovative / breakthrough consumer insight based marketing program metrics/benchmarks, including both traditional and new age media / advertising.  - Create/implement innovative customer and partner engagement programs, including joint events and assess ROI.  - Execute marketing plan or a solution through cross-functional alignment and coordination  - Set overall strategic and tactical direction for marketing programs across countries that generate revenue and share  - Create engaging and compelling customer value proposition together with the Category and Global Marketing teams.  - Direct the development of messaging framework and content for marketing programs and vehicles.   - Generate relevant collateral/content across 360- consumer touchpoints in collaboration with the APJ Marketing, Brand teams, and Trade Marketing and work with country teams for localization and transcreation across the countries in the region.  - Equip trade marketing, sales teams and channel partners with sales tools and messages across customer types and life cycle needs for effective product positioning.  The candidate profile   - The successful candidate will be a utilizing a consultative and inspirational style to drive results and achieve specific business objectives.   - Should be an analytical and strategic thinker, grounded on consumer understanding and data, with a creative mindset.   - Candidates must also be flexible in their approach and have the ability to thrive in a fast paced, entrepreneurial environment, and able to deliver multiple projects within defined timelines.  Education and Experience Required:  - Bachelor of Arts (BA) or in Marketing or related field; Master of Business Administration (MBA) preferred  - 10+ years of brand management / marketing experience.   - Shorter experience will be reviewed for top talent from top FMCG industry  Knowledge and Skills Required:  Essential:   - Proven Marketing Programs experience within a fast paced Technology or Fast-Moving Consumer Goods environment.   - Able to define and implement a regional marketing strategy and present accurate results via marketing campaign dashboards and defined KPIs.   - A methodical yet innovative approach to planning/owning a regional marketing strategy, with strong focus on knowledge-based leadership and project management skills (including managing external agencies and forging alliance relationships with external stakeholders/vendors).   - An exceptional and consultative communication style, with the ability to craft engaging and compelling marketing collateral/content.   - Experience in leading the development and executing holistic marketing launch plans for new and base business covering both traditional and new age / digital media  - Experience in leading the multifunction team in developing consumer need-based segmentation, generating insights for both new product innovation and base business to drive continuous growth via consumer insight based marketing activations in traditional (ATL & BTL) and new age / digital media.  - Experience of creating/implementing innovative partner and customer engagement programs, managing events and assessing ROI.   - An influencer, with strong business acumen and the ability to forge senior level strategic partnerships with both internal and external stakeholders.   - Creativity, determination and persistence, with a strategic, forward planning thought process.   - Fluency in English language at a business level. Asian languages would be advantageous.  - Expert knowledge of marketing principles, practices, tactics and tools, including digital/social/eCommerce.  - Experience in developing and driving consistent field adoption of industry/segment messaging  - In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program  - Familiarity with and/or experience in partner marketing  - Excellent written/oral communications and analytical skills  - Excellent interpersonal skills; ability to build and manage virtual teams  - Excellent negotiating skills  - Ability to interface effectively with all levels of management and functional disciplines  - Excellent influencing and consensus-building skills

Delhi NCR

Others

Consumer Print Marketing Manager - Consumer Durable 

Consumer Print Marketing Manager - Consumer Durable  ,Job Description for Consumer Print Marketing Manager - Consumer Durable  in CareerNet Consulting in  Delhi NCR Others for (8-15) years of experience. Apply Now!

Job Description for Consumer Print Marketing Manager - Consumer Durable  in CareerNet Consulting in  Delhi NCR Others for (8-15) years of experience. Apply Now!