Consumer Marketing Role - BTL/Trade Marketing - FMCG

Consumer Marketing (BTL, Trade Marketing) - FMCG

Reporting into Category Head, your responsibilities would include the following:

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

- Leading and implementing channel-specific marketing strategies and plans for assigned retailers

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

- Leading activation programs with partners to improve brand visibility

- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

- You should be a Full Time MBA with a minimum of 6 years of experience in BTL marketing/trade activations role within FMCG industry. Furthermore, you must come with excellent interpersonal skills.