Consumer Marketing Manager - FMCG

The Job Role is for a global leading FMCG Company.

Key Responsibilities -

- Drive brand & category messaging and enhance brand imagery in store

- Analyze external & internal data to devise format wise pack wise promotion strategy

- Work in sync with brand teams to create powerful activation platforms

- Activate multiple visibility touch points at the point of purchase to engage target shoppers

- Evaluate and share execution trackers & ROI analysis for key promotions & activations

- Liaise with shopper team to develop generic category planograms for impactful trade visibility

- Identify & activate key business drivers that will increase brand availability, stock depth and off take

- Use innovative approaches to increase brand salience amongst target shoppers

- Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation & Manpower

- Operate within planned budgets and judiciously invest in activities to drive brand growth

- Network with peer group FMCG companies, consultants to design and implement brand strategies.

Education :

MBA /PGDM Mandatory from a reputed business school

Skills :

- Strong Understanding of sales - front line sales experience as Area Sales Manager/MT KAM required

- Data Analytics - strong skills of mining data and using them to drive Customer Marketing strategy.

- To navigate different data sources to identify issues/opportunities and build recommendations for driving business growth and for ensuring strong Commercial acumen.