Consumer Marketing Manager - FMCG

Consumer Marketing Manager @ Eastern Condiments

Company Profile:

Eastern Masalas is a leading company in the packaged spices market with over 25 years of experience. It is the third largest brand in the country and winner of the top branded spice exporter from India for the past 12 years in a row.

Eastern was founded by M.E.Meeran in 1969.

Eastern employees 2500 employees. It enjoys a turnover of 500 crores. It’s presence is well established in India, Gulf and Western countries. Supplies to 6 Lakh Stores and also has 500 strong fleet of vehicles.

Eastern Group – Eastern Treads, Sunindra, Eastern Aqua Minerals, Eastea, King Richard (Clothing), Eastern Newton Public School.

Website - http://www.eastern.in/

Roles & Responsibilities:

- Consumer Marketing Initiatives: Based on brand plan, co-ordinate the development of all marketing material and roll-out onto market in timely manner.

- Modern Trade & Traditional Trade Marketing: Liase with agencies and vendors to develop and execute display elements, in-store programs, negotiations with retail chains.

- Consumer & Trade Promotions: Negotiations and discussions with other consumer products companies for cross-promotions, co-ordination and execution of cross-promotions and trade promotions in terms on-ground execution

- BTL Activation: Liase with BTL Manager and Agencies to ensuring smooth roll-out and reporting of BTL activation. Co-ordinate ATL efforts to supplement any activation. Track of sales throughput as metric of success.

- Market Research: Handle our exclusive home panel and mystery shopper & audit programs.

Skills Required:

- Have strong experience of 5 to 7 years in marketing field with BTL and Working with Advertising Agency

- Experience of working in FMCG companies.

- Worked in a Mid-Sized consumer products company like MTR Foods, Con Agra Foods, Godrej Consumer Products, Parle Agro in either the headquarters or regional office would be preferred.

- Had trade marketing exposure

- Handled work on a national scale

- Ability to manage multiple activities across India

- Willingness to travel

Qualification – MBA

Location – Kochi (Kerala)

Please send your resume to vivianna.s@sutralite.com