Consumer Marketing Insights Role - FMCG/Pharma

Day to day activities include :

- Leading or assisting in the planning, coordination and implementation of research activities for brands. Scope of responsibilities includes both mix development and mix deployment.

- Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders.

- Leading and/or assisting in insight and idea brainstorming sessions.

- Developing research proposals, suggesting research methodologies

- Executing research studies; developing questionnaires; analyzing findings; and presenting results.

- Monitoring competitors activities and market

- Monitor and manage research budget

- Any experience in running studies amongst experts like health care professionals, chemists etc would be a bonus

The candidate should be open to shifting to Mumbai when required.

Key Interfaces :

- CMI Global/Markets/COE/HIVE

- Marketing Assistant Brand Managers, Brand Managers, Brand Directors

- Market research and advertising agencies

- R&D, Consumer Technical Insight

- Customer Development

Skills/ Experience/ Qualifications :

- Proven market research experience (minimum 5 years) on either client or agency side.

You will have solid experience of at least one of the areas below :

- Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques

- Experience of continuous data sources; including consumer panel and retail audit.

You will have proven record of :

- Analysing and synthesising data and information from different sources

- Inspiring and provoking a team to think differently about the target consumer

- Cross functional team-working

- Experience from FMCG markets and some expert brands preferable but not essential

- Global/regional experience will be a plus. Interest in foreign cultures is essential.

- Strong team player, yet good level of independence

- Good presentation skills and articulate

- Rigorous and with great attention to detail

- Highly numerate and adept at working with data.

- Passionate to go beyond the obvious

- Creative, open minded

- Able to adjust quickly in a fast-paced and changing environment.

- Willingness and flexibility to offer full support to brand team and CMI colleagues

You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights.

You will be responsible and accountable for all research work for your brands. This will involve working with multiple internal stakeholders (Category & Brand Teams, Finance, Sales, Global Insights Counterparts, Media Team) and agency partners (Market Research & Media agencies)

Key Responsibilities :

- Become an indispensable business partner within the brand, Consumer & Market Insights teams.

- Develop Brand and Consumer insight / expertise; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders.

- Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.

Day to day responsibilities :

1. Leading or assisting in the planning, coordination and implementation of research activities for brands. Scope of responsibilities includes both mix development and mix deployment.

2. Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders.

3. Participate in discussions with brand/product development team to understand new product brief and monitor and review the testing undertaken by the team and identify areas for improvement in the product based on analysis of test results

4. Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors activities and market

5. Monitor and manage research budget

6. Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs;

7. Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth.

8. Has a good understanding of analytics, including market mix modeling and volume forecasting.

9. Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.

10. Grounds business in the consumer, and makes sure business decisions on growth opportunities and portfolio strategy are consumer motivated.