Title: Consumer Insights
Experience: 2-5 Years
Location: Bangalore
JD:
- Responsible for end to end management and execution of consumer insights projects which includes agency briefing, creating RFPs, study methodology design, data collection inputs, analysis design, reporting and presentation to relevant stakeholders
- Agency management with an objective of getting world class solutions at optimised investment with right methodologies and business objective alignment
- Designing and providing inputs on questionnaires/focus group screeners/interview guides to meet the specific or unique business objectives
- Create insights reports in alignment with business objectives
- Designing and providing inputs on survey data analysis and reporting, derive non-obvious actionable insights
Skills:
- Expert knowledge of statistics and multivariate analysis
- Expert knowledge of research techniques and methodologies
- Demonstrable and thorough knowledge of research methodologies and survey design
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