Consumer Insights - QSR

We are looking for Brand Managers Consumer Insights for a leading QSR. Kindly go through the below mentioned Job Description:

Job Description:

Insights : 70% time

- Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiatives

- Use research to form clear insights and strong action plans for the brand

- Proactively use category trends and use them to define the future in terms of business opportunities

- Able to identify key knowledge gaps and initiate new research to fill the gaps

Media : 30% time

- Able to suggest channel mix based on creative and campaign objectives

- Able to work with media agency to deliver the most cost effective plan while achieving objectives

- Able to drive innovation and pro actively look for associations which play to the brand's advantage

- Able to evaluate effectiveness of digital media channels and also extend usage for brand messaging and engagement

Interested candidates please share your updated resume.